I don’t think they’ll find a major bank that’s willing to take the accounts. Looking at the financials for Goldman’s consumer division, it seems they went into this unprepared for how consumers use credit.
Probably capital one. They have cards with khols (new, they’re just moving people from khols to capital one), Walmart, bass pro/cabellas, BJs gas and the suite of Pottery Barn owners (pottery barn, Williams Sonoma, west elm, and one that is marketed as “the key rewards”, which is the same as the prior 3 are also made for)
Capital One and Citi Bank seem to dominate this space. I’ve had a few cards with different stores over the years and each seems to be the banks I have to deal with on these. Some even switching between these two banks.
I think there’s a reason Apple hasn’t gone with them, though. You would think they would have chosen a business that is skilled in this but maybe the terms couldn’t be agreed to for one side or Apple doesn’t like the look of either company or some other odd reasoning we’re unaware of.
Apple’s whole shtick is image. American express is viewed as a “premium” credit card company. So they’d rather go with a company (like Goldman Sachs) that gives off that “premium” vibe.
I’ve seen memes where people who own American express cards are, effectively, calling the other card brands (citi, capital one, chase) one of the poor’s cards.
Simplified, Apple should just grit their teeth and go with a bank that will accept them, such as capital one or citi. However, they should do so on their terms (Apple gets whatever cash back options that they want but compromise on APR or some other variables).
I wonder about Barclays, a bank with infrastructure for consumer credit but you’re not seeing ads with their name. They handle branded cards for airlines, cruises, and retail.
They handled the old credit lines/cards Apple historically had back in the day.
Didn’t know that!
